After working in many different roles with various perspectives,
gaining experience and expertise in areas I’ve always been deeply interested in, and branching out to related spheres –
I’m combining my passions into one synergetic core that is TRIC.
WHAT - The Core.
Promotion & Branding
Management & Label Services
Corporate & Project Branding
Concept & Creative Direction
Event & Project Management
I - as well as everyone that's involved in TRIC at a cooperative level -
are always on the lookout and striving for:
SHARP & MEANINGFUL COMMUNICATION
CREATIVE & INNOVATIVE IDEAS
I have been fortunate enough to have worked in different but connected fields building my experience firstly in event management as well as marketing and branding. Followed by, so far, almost 6 years in the music industry as a project, production and tour manager, mainly in the name of one of Switzerland’s leading concert promoters but also in direct cooperation with national and international artists throughout several genres. A bachelor's in business communication and further education in artist management, creative direction and much more have kept me on my toes to not lose sight of the changing conditions in the areas I work in. Consequently, I always try to combine my strategic and communication background to go for the holistic and big picture view and nurture every project I work on with all I’ve got in my quiver.
Known for my straight-talking approach but highly devoted to creating a familiar and friendly environment wherever I go.
Personally, I’m a big fan of challenging action over repetitive boredom, which basically means trying to make great things happen by bringing the right people together at the right time to create something magical – sounds cheesy, but let’s face it: I’m Swiss after all.